CREATIVE DIRECTOR

As an award-winning Creative Director, I have worked with literally dozens of Fortune 500 companies as well as countless small to medium enterprises. Throughout that time, I have successfully combined innovative creative solutions with cutting edge technology in ways that measurably improve user experience, awareness, conversions, revenue and a host of other metrics.

I’m a creative problem-solver with a great big bucket-load of industry standard tools, almost comically broad experience and a serious Sahara Desert thirst for empowering the success of my clients and others.

CONTENT CREATOR

I am very challenging to label. In a world where people love using labels to quickly categorize and prioritize the many tasks, objects, human-beings and most everything else packed into their lives, that situation has both advantages and disadvantages for someone like me. I am a generalist’s generalist and curious about just everything. That doesn’t mean I’m a dilettante, nor does it mean I don’t strive hard for mastery in several select disciplines – because I most certainly do. I love the process of creation and exploration in all its forms. I want my work to be as excellent as possible. In some ways, this makes me a little harder to grok as a brand, but in practice I’ve found it has made me a stronger problem-solver for my clients and employers. After all, I want to provide as much value as possible for those that hire me.

AUTHOR | EDUCATOR

I am a published best-selling author and contributing writer for many blogs and online publications as well as my own online travel journal. I have also made occasional guest appearances on television and podcasts.

I have two design degrees including a BFA from the Art Center College of Design in Pasadena California. I also hold an MBA in Information Systems from City University of Seattle, as well as several certificates in education from other accredited institutions. I have served as both a Visual Communications Department Chair as well as Adjunct Faculty.

Two more things: In addition to creating knock-your-socks-off online instructional solutions, I also facilitate webinars, live, in-person workshops, virtual workshops via Zoom and keynote talks. I create custom systems that positively address learning modes (visual, auditory and kinesthetic) using methods that are engaging, fun, entertaining and interactive.

DON'T JUST TAKE IT FROM ME - WHAT ARE OTHERS SAYING...

Kelly Mullins
Dale is the finest Creative Director I've ever worked with. His leadership was instrumental in enabling WildTangent Media to meet the demands & expectations of its customers. A superb leader and a great guy.

– Kelly Mullins
Global Director, Adjust

German Burtscher bio pic
As Creative Director, Dale provided excellent work, discipline and team spirit; a true gem on our team! His ability to combine creativity and management were exceptional.

– German Burtscher,
CEO, Greenwood Clean Energy

Chris Klimecky Bio Pic
Dale is an ideal combination of intense creativity, technical skill, leadership strength, and organizational/management capability. A great guy to work with, he's one you want on your side.

– Chris Klimecky,
Director of Production, HBS

Grae Drake bio pic
Dale has a passion for sharing his deep knowledge of design with the next generation of designers. He's a great mentor and his students love working with him. Proud to have Dale on our team.

– Grae Drake,
Advisor, Thinkful

CONCEPT & CRAFT
I am first and foremost, a creative problem-solver. Whether the challenge is ideation for advertising, marketing or something else, I generate innovative solutions designed to exceed expectations.
STORYTELLER
I use design, images and words for narrative storytelling. Always have. We connect best with stories, but it is images that first get our attention. Now put them both together…
IMAGE MAKER
I LOVE to make images. It doesn’t matter whether I’m using real paint, pushing pixels in an illustration, or out making photographs somewhere, I’m in my happy place creating visual imagery.