Client: Weider Publications - Flex Magazine
My Role: Creator and Illustrator
Budget: N / A
Design Time: 2 weeks end-to-end
Tools: Pencils, Markers, Adobe Photoshop and Adobe Illustrator
I loved drawing this character! The strip was published domestically and in 14 foreign editions so I could go to France or Germany and see it in local language editions if I wanted.
After some time creating editorial and advertising illustrations for various Weider Magazines, I was approached with the offer to create a monthly strip for Flex magazine.
Weider Pubs came up with the name, but I got to design and draw everything else. The editor gave me monthly assigments in terms of which exercise categories or body parts to concentrate on and we collaborated on which ones to include.Their only caveat was that the character be as over-developed and blown-out as possible. Given the massive proportions of real bodybuilders out there, this was a significant challenge. Ironically, if I made him too huge, it became impossible to show any nuance in the exercises being depicted.
I would draw pencil sketches and send to the editor for changes and approval. Then I would ink and color the art before sending to the Weider offices in LA. The whole process usually took from one to two weeks end-to-end and was very fun to do.
Capt. Anabolic ran in Flex Magazine for more than 5 years as a regular feature.
I also used to have a regular strip in Climbing Magazine and was always amazed by how much fan mail I receieved and how into the character some people would get - even long after the work had stopped being published. It's quite touching and gratifying.